SmartTag
Transform passive displays into intelligent, revenue-generating assets.
SmartTag's advanced motion detection algorithms trigger targeted interactive advertisements the moment customers engage with your products, driving immediate conversions and measurable sales impact.
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Retailers have no way to track which products customers actually pick up, examine, or interact with in-store. This critical engagement data—the moment customers show genuine purchase interest—remains completely invisible, making it impossible to optimize product placement, measure advertising effectiveness, or trigger relevant content at the perfect moment.
Traditional product displays provide no insight into customer behavior beyond final purchase data. Without knowing which items attract attention but don't convert to sales, businesses miss opportunities to provide targeted information, promotions, or cross-selling content that could influence purchase decisions during the crucial consideration phase.
SmartTag transforms any physical product into an intelligent, connected marketing touchpoint. These ultra-thin RFID chips attach discreetly to any item and instantly detect when customers pick up, examine, or interact with tagged products.
The moment a customer touches a SmartTag-enabled product, relevant content automatically appears on nearby digital signage screens. This could be product specifications, promotional offers, complementary item suggestions, or demonstration videos. With wireless connectivity to any display system, SmartTag provides actionable interaction analytics and sales correlation data to optimize both product placement and advertising ROI.
Simple setup and use
1. Install the device on any surface of your preference.
2. Connect to the SignMetrix dashboard.
3. Assign Media Content for each SmartTag
4. Monitor and Analyze customer interactions and traffic in real-time.