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SignMetrix SmartCounter – Anonymous Foot Traffic & Engagement Analytics

SignMetrix SmartCounter is a compact, radar-based device that anonymously measures foot traffic, dwell time, and flow without cameras. It delivers privacy-compliant insights through dashboards or APIs, helping businesses optimize layouts, test signage, prove ROI, and scale strategies across thousands of locations.

A compact, camera-free device that tracks foot traffic and engagement 100% anonymously.
It uses radar sensing, not images, so data is GDPR-compliant and fully anonymous.
Up to 300 sq ft with a wide 120° angle.
Presence counts, dwell time (how long people stay), and in/out flow.
Yes. A+ setup for general presence/dwell, B+ setup for precise entry, in and out counts.
Through the SignMetrix Analytics Dashboard or via open APIs for integration.
To optimize layouts, A/B test signage, and measure real engagement beyond footfall.
SmartCounter provides hard data on whether signs and displays truly capture customer attention. This allows marketing teams to measure effectiveness, prove ROI, and monetize displays more confidently by showing advertisers and stakeholders the real impact of in-store media.
Yes. It supports thousands of locations affordably and efficiently.
Very easy — plug-and-play, just a power cable, mounts with screws or tape.
83 × 27 mm, small and portable.
Data is securely collected and processed through the SignMetrix app and then displayed on the dashboard. AI-driven insights transform raw counts into actionable analysis.
The main business value lies in measuring location-based activity, traffic flow, and dwell times. The system also allows comparisons across different locations, helping teams identify top-performing stores, optimize underperforming ones, and scale successful strategies. All data is aggregated and anonymized to ensure full privacy while delivering clear ROI metrics.