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SignMetrix SmartDoor – Triggered Content & Engagement Analytics

SignMetrix SmartDoor is a wireless sensor for display doors that triggers targeted content when customers open fridges or cabinets. It tracks door openings, engagement, conversions, and dwell time—helping retailers increase sales, optimize promotions, and improve ROI with real-time analytics.

It's a wireless, plug-and-play sensor designed for display doors (like fridges or product cabinets) that triggers promotional content the moment a customer opens a door, creating upselling and cross-selling opportunities.
The sensor attaches easily to the door and frame. When the door opens, it connects to the SignMetrix analytics dashboard and fires relevant content to nearby screens, while also tracking key metrics.
Number of door openings

Customer engagement levels

Conversion rates and sales lift

Interaction counts and dwell time

Activity breakdown by hour, day, or week
Increases average order value by targeting customers at the point of decision

Optimizes product placement and promotions

Provides real-time data to refine marketing campaigns

Improves overall engagement and ROI
Yes. It works seamlessly with existing digital signage and touch screens. Optional add-ons include temperature tracking and door notifications for security or energy efficiency.
Absolutely. It's wireless, compact, and designed for hassle-free installation, with no complex wiring required.
Retailers looking to boost in-store sales

Marketing teams optimizing promotions and campaigns

Store managers tracking customer engagement and product interactions