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SignMetrix SmartCircle: Privacy-Friendly Audience Analystics for Smarter Business Decisions

SmartCircle is a software-only solution that uses Bluetooth-enabled displays to measure audience engagement. It provides real-time insights like foot traffic, dwell time, and customer journeys—without cameras or personal data—helping businesses optimize layouts, promotions, and ROI.

SmartCircle is a software solution that turns your existing Bluetooth-enabled displays into powerful tools for measuring audience engagement—without cameras, sensors, or extra hardware.
You can measure foot traffic, dwell time (how long people stay), walk-by traffic, impressions, opportunity-to-see (OTS), and even customer journey patterns inside your store.
No. SmartCircle works with the displays you already own. It's software-only and can be set up in minutes.
SmartCircle detects anonymous smartphone signals. It does not collect personal data, track individuals, or interfere with apps—everything is aggregated and privacy-friendly.
Retail stores, restaurants, grocery chains, healthcare facilities, corporate offices, kiosks, and more—anywhere you have displays.
You get real-time analytics on customer behavior, so you can optimize store layouts, test promotions, improve advertising effectiveness, and calculate ROI and ROAS with confidence.
Yes. SmartCircle connects easily with SignMetrix Analytics Dashboard and offers API integration so you can pull data into your other business tools.
Yes. It works with touch screens, presence sensors, proximity sensors, push buttons, RFID, and "lift-and-learn" sensors—giving you one unified view of your audience metrics.