SmartCounter

Revolutionary device designed to track how many people access your product stands, displays, and advertisements.


Small, precise, and cost-effective, SmartCounter covers large areas using advanced sensor technology, providing precise counts of people who pass by, stop, and see your content.

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KEY FEATURES

Why choose SmartCounter?

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Comprehensive Coverage

300 sq ft range and 120° horizontal angle.

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No Cables

Needs just a single power cord.

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No Camera

100% anonymous detection.

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Easy to install

Complete installation kit and no maintenance hurdles.

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Real-Time Data

Connect to dashboard for live analytics and AI insights.

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Cost-Effective

Scalable to thousands of location with affordable prices.

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Adaptable

Configurable detection area.

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API

Open APIs for custom, third-party integrations.

THE PROBLEM

Goodbye to guessing customer behavior 

How can you measure campaign success, optimize store layouts, and influence customer experiences without accurate people counting?

Do you have real-time understanding of your customer traffic?

Many audience measurement solutions are privacy-invading, on top of being costly to implement and maintain. 

SmartCounter Problem
SmartCounter Solution
THE SOLUTION

Hello data-driven decision-making

SmartCounter offers a cost-effective and hassle-free audience measurement solution. 

Our small yet powerful device uses advanced technology to accurately monitor foot traffic in real-time. 

With easy installation, actionable insights, and extensive coverage, SmartCounter boosts your sales, by measuring customer engagement, conversion rates, and ROI.

SmartCounter Placement
SmartCounter Size
HOW IT WORKS

Simple setup and use 

1. Install the device on the ceiling or any other surface.

2. Plug in the power cable. 

3. Connect to the SignMetrix dashboard.

4. Monitor and Analyze customer interactions and traffic in real-time.

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Industries

Advertising

Measure effectiveness of ads, track real viewer impressions, adjust content based on actual engagement. 

Events

Count attendees and measure engagement at shows and exhibitions. 

Retail

Track customer interest in storefront displays and optimize product placements. 

Food & Beverage

Quantify customer presence in restaurants and cafes.

Sports and Wellness

Monitor court usage, stadium attendees, and enhance facility management. 

Hospitality

Monitor guest traffic, personalize guest services, and enhance security, resource allocation, and efficiency in hotels.

Frequently Asked Questions

What is the SignMetrix SmartCounter?

A compact, camera-free device that tracks foot traffic and engagement 100% anonymously.

How does it ensure privacy?

It uses radar sensing, not images, so data is GDPR-compliant and fully anonymous.

What area does it cover?

Up to 300 sq ft with a wide 120° angle.

What kind of data does it capture?

Presence counts, dwell time (how long people stay), and in/out flow.

Can it be configured for different needs?

Yes. A+ setup for general presence/dwell, B+ setup for precise entry, in and out,  counts.

How is the data accessed?

Through the SignMetrix Analytics Dashboard or via open APIs for integration.

How do businesses use the insights?

To optimize layouts, A/B test signage, and measure real engagement beyond footfall.

How does it help marketing teams?

SmartCounter provides hard data on whether signs and displays truly capture customer attention. This allows marketing teams to measure effectiveness, prove ROI, and monetize displays more confidently by showing advertisers and stakeholders the real impact of in-store media.

Does it scale for large businesses?

Yes. It supports thousands of locations affordably and efficiently.

Is installation easy?

Very easy — plug-and-play, just a power cable, mounts with screws or tape.

What are the dimensions of the device?

83 × 27 mm, small and portable.

How is all the data managed?

Data is securely collected and processed through the SignMetrix app and then displayed on the dashboard. AI-driven insights transform raw counts into actionable analysis—

What's the main business value?

The main business value lies in measuring location-based activity, traffic flow, and dwell times. The system also allows comparisons across different locations, helping teams identify top-performing stores, optimize underperforming ones, and scale successful strategies. All data is aggregated and anonymized to ensure full privacy while delivering clear ROI metrics.

Make every customer count with SmartCounter. 

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