SmartCricle
Our Story

Every data point tells a story. SignMetrix helps you listen.

 

Founded in 2019 in Palo Alto, California, SignMetrix was built on a mission to help businesses bridge the gap between digital signage and consumer behavior. Since then, we've measured millions of shopper experiences across the globe, empowering retailers and brands with actionable insights.

At SignMetrix, our expertise lies in audience measurement. We transform sensor data into clear, meaningful analytics that show how many people engaged with your content, how long they stayed, and whether they converted. With SignMetrix, your business gains the tools to harness the full potential of in-store sensors, behaviors that drive smarter decisions, and sustainable growth.

Let's navigate this path together.

Our Team

Meet the Minds Behind Our Mastery

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Erhan Ark

CEO

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Ensar Sever

CTO

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Bob Radcliffe

VP of Business Development

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Jan Piros

Advisor

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Alper Karahisar

VP of Software

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Dilara Sarigoz

UI/UX Design & Customer Success

Hidayet Aksu
Hidayet Aksu

Head of AI

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Muharrem Yaldiz

Head of Hardware

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Yuliia Palamarchuk

Customer Support

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Zeynep Salihoglu

Machine Learning Engineer

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Ahmet Gundogdu

Marketing & Sales Operations